The printing industry has seen remarkable changes recently, heavily influenced by the digital revolution. Just like other business sectors, it has embraced new technologies and innovative processes. New materials, outstanding processes, and cutting-edge technology drive innovation in the printing industry.
For example, the UK printing industry has a turnover of £13.7 billion and is the fifth-largest producer of printed products in the world. The printing industry is an important part of the UK economy. The British Printing Industries Federation states that the print industry adds more value than other parts of the manufacturing industry.
As technology continues to evolve, the printing industry is set to become even more dynamic and versatile, meeting the ever-changing needs of consumers and businesses alike. What are the key features of the printing industry? And what are the predictions for the next few years? Let’s dive deeper into the topic in the article below.
4 Key Trends in the Print Industry
The Exciting World of Wall Printing
Wall graphics are on the rise and are expected to grow the fastest through 2025. In fact, wall, architectural, and building graphics are projected to grow by 3.9% to 5.7% annually.
Why the noise? Wall printing allows for the direct application of beautiful designs onto walls and other vertical surfaces, making spaces unique and visually appealing. Wall printing is a great way to add some creativity to your home, office, or business.
Digital Printing Revolution
Can you imagine a time when printing anything you see on your screen was just a dream? It’s incredible to think that what starts as mere dots and colours has transformed into tangible visualizations. The print industry took on this challenge and quickly developed the capabilities to make it happen. This revolutionized the way we think about printing, leading to even more innovative solutions. While the physical print industry declines, digital printing thrives.
How did this happen? At some point, the need for a base material for printing became obsolete. Digital printing techniques advanced to the point where they could be applied directly to products and surfaces. No intermediary material was needed—just digital print on versatile surfaces like glass, wood, or walls.
The results? Digital printing is fast, affordable, and can be used in many ways. And it has truly changed the game, whether you’re printing an image on raw materials like concrete, wood, metal, bricks, or glass the possibilities are endless.
The Power of Customization in Digital Printing
Have you ever felt like just another person in the crowd? Both consumers and businesses are craving uniqueness these days. There is no room for mass production. The demand for personalized products is increasing, with 68% of consumers saying personalization increases brand satisfaction significantly.
This is precisely where digital printing comes into play.
Imagine being able to print images on surfaces as big as your dreams. With wall printers and large-format printing, you will receive exactly that. The only limit? The size of your printing surface and your imagination.
You do not need a specially prepared surface. Forget about those pesky uneven surfaces causing problems. Digital printing goes straight onto the wall or other material. And there are no high prices for fixing up posters, banners, and printed products. Digital printing cuts out all that hassle and expense. Whether you are seeking to personalize your home or differentiate your business from the competition, digital printing has your back.
Going Green with Digital Printing: A Win for You and the Planet
Sustainability is becoming increasingly important in today’s world. According to the Soyang Europe 2023 Print Industry Report, 64% of customers now require sustainable products. The printing companies are trying to meet this demand with eco-friendly solutions.
Wall printers are designed with energy efficiency in mind, often incorporating features like low-power standby modes and automatic shut-off when not in use. These printers also typically use LED or UV-curing technologies, which consume less energy compared to traditional printing methods, making them cost-effective.
Wall printing involves the direct application of digital-based images onto various media substrates, eliminating the need for paper and other materials that would normally be printed and then applied to walls or other surfaces. This process is inherently eco-friendly, as the printer uses only the precise amount of ink required.
There is no need to recycle or dispose of marketing materials (e.g. labels, brochures, advertising material) or printed packaging because the image is printed directly on the wall. This approach reduces waste and saves valuable resources.
The Rise of Wall Printing Businesses: A Closer Look
The Versatility of Wall Printing: Endless Possibilities
The wall printing industry stands out for its remarkable versatility. Imagine being able to print on any surface—concrete, wood, metal, bricks, or even glass. With wall printing, this is a reality.
You can print any type of graphics, with no limitations on size or the texture of the wall. Whether it’s a smooth glass surface or a rough wall, the results are consistently stunning.
The technology ensures the perfect reproduction of graphics in large format, delivering remarkable effects and vivid colours that bring any design to life. This versatility makes wall printing an ideal choice for both residential and commercial spaces.
Customization: The Heart of Wall Printing
Wall printing shines when it comes to customization, offering unlimited possibilities for various spaces. Whether you’re an individual looking to personalize your home, a company wanting to brand your office, or a hotel or restaurant aiming to create a unique ambience, wall printing has you covered.
This technology allows for personalized prints that add character to interiors, transforming ordinary spaces into memorable environments. Imagine walking into an office where the walls tell the company’s story or a restaurant where the decor transports you to another world.
Transforming Spaces into Personalized Experiences with Digital Print
The beauty of wall printing lies in its ability to cater to diverse customer needs. From residential to commercial spaces, it offers a level of customization that was previously unattainable. With wall printing, you’re not just decorating a space; you’re creating an experience, expressing identity, and making a lasting impression.
Efficiency Redefined: Wall Printing’s Game-Changing Approach
Wall printing technology exemplifies efficiency in the decoration industry. The process is remarkably streamlined: there’s no need for wall preparation, the ink dries instantly, and the printer operates cleanly without leaving behind dust or debris. This efficiency extends to the longevity of the print—if you are ever tired of the design, simply paint over it, avoiding the hassle of wallpaper removal that often signals the start of a renovation.
Precision in Every Pixel with Wall Printing
The prints themselves boast impressive durability, resisting mechanical damage and dirt. But perhaps most striking is the machine’s precision. It faithfully reproduces designs with an accuracy that even the most skilled human hand cannot match. This combination of efficiency in application and precision in execution creates a perfect blend of practicality and aesthetic appeal for customers.
A key advantage of wall printing is its cost-effectiveness
Wall printing stands out as a highly cost-effective solution in the world of interior and exterior design. One of its primary advantages is the minimal preparation required. You can print on uneven surfaces, it is no problem for the wall printer. Unlike traditional methods, walls don’t need special treatment before printing, saving time and money on preparatory materials and labour.
With wall printing, there are no installation costs for printed materials, which can be a significant expense in commercial settings. Additionally, businesses can avoid the often overlooked expense of removing outdated or unnecessary advertising materials.
Forecasts for the Global Printing Sector
The global printing industry is expected to see significant advancements and growth in the coming years, driven by technological innovations and evolving consumer demands. The industry data indicates the following trends for the printing companies:
- 3D Printing Capability: Future machines are expected to produce 3D printing visual effects, expanding creative possibilities and offering new dimensions to print design.
- Interactive Features: AR technology could transform static designs into interactive experiences, enhancing engagement and providing dynamic content.
- Expanded Colour Palette: Ink technologies are likely to improve, resulting in more vibrant prints that will meet diverse aesthetic needs.
- Automation and Robotics: Automation and robotics will make production processes more efficient and cut costs.
In the foreseeable future, the print industry intends to exceed current expectations and offer innovative solutions that combine traditional printing with cutting-edge technology. As the industry continues to develop and the market share of wall printing will rise, companies that embrace these advancements will be well-positioned to succeed in a highly competitive marketplace.
Wallprinters: Redefining Print Industry Support Beyond the Sale
At wall printers⁺, we believe that our relationship with customers extends far beyond the initial sale. We’re committed to providing comprehensive after-sales support to ensure your continued success and satisfaction in the wall printing industry.
Our product offering includes:
- Daily Technical Support: Our expert team is available to address any technical issues or questions you may have, ensuring minimal downtime and optimal performance.
- Ongoing Technical Assistance: We provide continuous technical support to help you maximize the potential of your wall printing equipment.
- Marketing Support: Our marketing experts are on hand to help you promote your services effectively, helping you grow your business.
We are fostering a partnership, and our services are designed to help you thrive in the wall printing industry.
